Executive Vice President,
Director of Marketing & Experience
Graham Grochocinski joined the Pine Tree team in December 2013 to focus on the company’s newly developed omni-channel retail coordination efforts, brand identity, and social media marketing strategy. Prior to joining Pine Tree, Graham managed integrated marketing campaigns and creative branding strategies for USAgain, an award-winning textile recycling company based in West Chicago, IL. Before that, Graham worked as a journalist for a radio station in Nantes, France, and assisted a French mobile application developer in managing digital marketing campaigns.
A (wannabe) musician, travel addict and co-founder of a small independent record label, Graham is a graduate of the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in news-editorial journalism.